Marketing

A Study On Social Media As A Promotional Tool For Selecting Travel Destinations By People Of

This study explores the efficacy of social media platforms as promotional tools for influencing travellers’ decisions in selecting their destinations. With the proliferation of social media usage Read More »

Date: 12/26/2024
Author: Jenil Mehta, Deep Thakkar, Dharmesh Adesara
Contributor: eb™ Research Team

Marketing

A Literature Review Study On Emotional Marketing And Consumer Behaviour In Indian Banking And

Emotional marketing entails forging a profound connection between consumers and a product or brand by eliciting their emotions, thereby cultivating enduring and robust affiliations. This paper Read More »

Date: 12/26/2024
Author: Meghna Bhoot, Belur Baxi
Contributor: eb™ Research Team

Marketing

A Study On Consumer Perception With Reference To Moment Marketing In Gen-Z And Gen-Y

The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with Read More »

Date: 12/26/2024
Author: Dr. Deepa Vyas, Ms. Kunika Biyani
Contributor: eb™ Research Team

Marketing

Creamy Red And Crunchy Blue? How Colour Interacts With Perceptions Of Texture

This study explores the sensory-marketing effects of crossmodal interaction between vision and haptic perceptions of texture. Specifically, we show that moving up the colour spectrum from red to blue Read More »

Date: 06/03/2014
Author: Gavin Northey, Mathew Chylinski, Liem Ngo
Contributor: eb™ Research Team

Marketing

The High-Performance Heuristic: Developments In The Psychology Literature

Heuristics is a widely disseminated concept in marketing. Heuristic processes are usually associated with low involvement decisions and sub-cognitive choice processes. There is an almost universal Read More »

Date: 06/03/2014
Author: John Fahy, Robert Hamlin
Contributor: eb™ Research Team