Marketing
An Effect Of Influencers On Gen Z In Terms Of Skin Care Products
In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. This research delves into the intricate web of influence, dissecting how these Read More »
Author: Maulik Shah, Anamika Ranpura, Nilharsh Patoliya
Contributor: eb™ Research Team
Unravelling Consumer Preferences: Examining Online Podcast Service Selection In Ahmedabad City
In today’s time because of simplified podcasting software and easily available host sites Podcasting are more accessible to people and businesses. Thus, creating a podcast is more convenient now, Read More »
Author: Apeksha Chanpaneri, Vishwa Virpariya, Kalrav Vithlani
Contributor: eb™ Research Team
A Study On Social Media As A Promotional Tool For Selecting Travel Destinations By People Of
This study explores the efficacy of social media platforms as promotional tools for influencing travellers’ decisions in selecting their destinations. With the proliferation of social media usage Read More »
A Literature Review Study On Emotional Marketing And Consumer Behaviour In Indian Banking And
Emotional marketing entails forging a profound connection between consumers and a product or brand by eliciting their emotions, thereby cultivating enduring and robust affiliations. This paper Read More »
A Study On Consumer Perception With Reference To Moment Marketing In Gen-Z And Gen-Y
The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with Read More »
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (10)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (8)
- Bribery (1)
- Business Practices (59)
- Child Labour (0)
- Climate Change (18)
- Collaboration (17)
- Collaboration and Partnership (26)
- Community Relations (17)
- Company Reporting (7)
- Competitiveness (24)
- Consumer Activism (32)
- Consumer Protection (64)
- Corporate Giving (1)
- Corporate Governance (35)
- Corporate Image (43)
- Corporate Image and PR (24)
- Corporate Initiative (6)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (177)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (44)
- Culture and Lifestyle (116)
- Customer Protection (12)
- Customer Satisfaction (100)
- Customer Service (28)
- Data Protection (15)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (11)
- Disadvantaged Community (3)
- Discrimination (16)
- Disinformation (5)
- Economic Empowerment (30)
- Economic Marginalisation (6)
- Education and Training (137)
- Employee Monitoring (2)
- Employee Satisfaction (14)
- Employment Standards (16)
- Endangered Species (0)
- Environment and Nature (29)
- Environmental Damage (6)
- Environmental Impact (22)
- Equitable Trade (1)
- ESG (11)
- Ethical Culture (40)
- Ethical Lifestyle (39)
- Ethnic and Cultural Diversity (25)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (16)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (4)
- Globalisation (15)
- Government Policy (20)
- Greenwashing (8)
- Health and Safety (18)
- Human Resources Management (15)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (5)
- Legislation (14)
- Litigation (4)
- Living Standards (7)
- Local Communities (5)
- Marketing (288)
- Marketing Messaging (107)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (44)
- Opinion Polling and Statistics (20)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (40)
- Plastics (0)
- Political Initiative (6)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (9)
- Product Placement (2)
- Product Quality (16)
- Public Health (39)
- Public Health and Welfare (25)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (8)
- Research and Development (63)
- Risk Management (11)
- SDGs (52)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (16)
- Social Commerce (5)
- Social Division (12)
- Social Impact (55)
- Social License (1)
- Social Mobility and Equity (7)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (67)
- Trade Policy (4)
- Transparency (3)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (9)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Impact of CSR in Brand Equity as a Marketing Tool: A Study on Registered Medium Enterprises of Consumer Durables in Kolkata, West Bengal
06/26/2017 -
La transparence numérique : rôle du client et conséquences sur la relation à la marque
11/07/2018 -
The construction and controlling effect of a moral brand
08/06/2025 -
THE APPLICATION OF THE CONSULTATIVE SELLING TECHNIQUE BY ISLAMIC BANKS IN EMERGING ECONOMIES
04/13/2026 -
Gen Alpha Brand Loyalty Theory
2026