Marketing
How The Attractiveness Of The Context Influences Perceived Product Attractiveness: The Role Of
Research has examined the determinants of product attractiveness. However, prior studies have neglected the context, in which products are presented. Drawing on social cognition theory, we examine Read More »
Date: 06/03/2014
Author: Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola Stokburger-Sauer
Contributor: eb™ Research Team
Author: Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola Stokburger-Sauer
Contributor: eb™ Research Team
Phonetic Symbolism Effects On Consumer Evaluations Of Spokesperson Characteristics
This study investigates the effect of phonetic symbolism on consumer evaluations of abstract spokesperson characteristics, namely, friendliness, masculinity and attractiveness. Two between subjects Read More »
Date: 06/03/2014
Author: Jasmina Ilicic, Stacey Baxter, Alicia Perkins
Contributor: eb™ Research Team
Author: Jasmina Ilicic, Stacey Baxter, Alicia Perkins
Contributor: eb™ Research Team
Comparative Advertising’s Novelty And Persuasion Outcomes: Insights From France, United Kingdom
Considering that novelty increases information processing but decreases perceived believability as well, we conducted a cross-national study in three countries (France, UK, and USA) to examine the Read More »
Date: 06/03/2014
Author: Christian Dianoux, John Ford, Jean-Luc Herrmann, Jeryl Whitelock, Dan Alex Petrovici
Contributor: eb™ Research Team
Author: Christian Dianoux, John Ford, Jean-Luc Herrmann, Jeryl Whitelock, Dan Alex Petrovici
Contributor: eb™ Research Team
Post-Consumptive Experience Of Wellness & Spa Tourism – How Re-Experiencing The Past Promotes
This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures Read More »
Date: 06/03/2014
Author: Bernd Frederik Reitsamer, Mathias C. Streicher, Karin Teichmann
Contributor: eb™ Research Team
Author: Bernd Frederik Reitsamer, Mathias C. Streicher, Karin Teichmann
Contributor: eb™ Research Team
Promoting Sustainable Tourism Products: The Influence Of Emotional And Rational Responses To
Marketing plays an important role in implementing sustainable tourism. Lately, researchers, policy makers and practitioners have recognized the importance of understanding the promotion of Read More »
Date: 06/03/2014
Author: Dorothea Schaffner, Roger Wehrli, Jürg Schwarz, Sascha Demarmels
Contributor: eb™ Research Team
Author: Dorothea Schaffner, Roger Wehrli, Jürg Schwarz, Sascha Demarmels
Contributor: eb™ Research Team
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