Marketing
Building Brand Loyalty In Malaysia
This chapter examines the evolving nature of brand loyalty in Malaysia’s dynamic consumer landscape. It explains how emotional branding, identity alignment, and trust shape consumers’ long-term Read More »
Author: Zainuddin Bin Zakaria, Azizul Azhan Bin Hussain
Contributor: eb™ Research Team
Content Marketing Strategies
This chapter will discuss in detail about content marketing strategies in Malaysia’s business environment. In the present, making content has become a phenomenon among the social media users. The Read More »
Author: Nur Syakirah Ahmad, Nurul Farhaini Binti Razali
Contributor: eb™ Research Team
Digital Marketing Trends In Malaysia
This chapter explores the evolution of digital marketing in Malaysia and examines how technological innovation, cultural diversity, and entrepreneurship converge to redefine marketing practices in Read More »
The Impact Of Influencer Marketing On Consumer Buying Behaviour
Due to the growth of social media in consumers’ daily life, promotion of goods and services shifted from traditional advertisement to digital word of mouth in the form of Influencer Marketing. Read More »
The Psychology Of Convenience In Quick Commerce Platforms
The grocery retail landscape in India has undergone a paradigm shift over the last few years. While traditional neighborhood Kirana stores remain relevant, the rapid emergence of quick commerce Read More »
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