Marketing
Digital Marketing Trends In Malaysia
This chapter explores the evolution of digital marketing in Malaysia and examines how technological innovation, cultural diversity, and entrepreneurship converge to redefine marketing practices in Read More »
The Impact Of Influencer Marketing On Consumer Buying Behaviour
Due to the growth of social media in consumers’ daily life, promotion of goods and services shifted from traditional advertisement to digital word of mouth in the form of Influencer Marketing. Read More »
The Psychology Of Convenience In Quick Commerce Platforms
The grocery retail landscape in India has undergone a paradigm shift over the last few years. While traditional neighborhood Kirana stores remain relevant, the rapid emergence of quick commerce Read More »
A Case Study On Brand Storytelling: Crafting Compelling Narratives To Enhance Brand Image
Brand storytelling has emerged as a powerful tool in the realm of marketing, enabling companies to connect with their audience on a deeper, emotional level. This case study delves into the Read More »
Examining The Impact Of AR (Augmented Reality) For Enhanced Customer Engagement And Decision-Making
This study attempts to measure the impact of AR (Augmented Reality) for enhanced Customer Engagement and Purchase Decision-Making with reference to cosmetic industry. The main objective of this study Read More »
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