Marketing
Linear And Non-linear Effects Of Price And Non-price Related Antecedents On Retailers’ Price
Retailers’ pricing has become one of the most important topics for profitability as they are operating on razor-thin margins. A key problem is to understand how customers perceive retailers’ Read More »
The Color Of Money - Towards The Influence Of Payment Methods And Basket Price Judgments On The
Prior research has investigated the effect of cash and card payments on consumer behavior, but the growing trend of payment with a mobile device hasn’t been considered in the literature so fare. Read More »
Author: Werner Kunz, Alexander Mrozek, Tomas Falk, Jeroen Schepers
Contributor: eb™ Research Team
Religious Responses To “Selling Happiness”: Negative Consequences For Attitude Toward The Ad
Intuitively, appealing to people’s desire to be happy should be universally well received by consumers, or at least not harmful to consumer’s perceptions of a brand; almost everyone wants to be Read More »
Author: Jamel Khenfer, Steven Shepherd, Aaron C. Kay
Contributor: eb™ Research Team
Perceived Servicescapes: A Configural View & Implications For Behavioural Intentions
The extant literature in services provides ample evidence of the significant impact servicescapes have on consumers’ emotions, perceptions, and behaviour. Nonetheless, many empirical studies have Read More »
Author: Christos Koritos, Spiros Gounaris, Kalipso Karantinou
Contributor: eb™ Research Team
Emotional Attachment Influence On Service Perception Among Opinion Leaders. Evidence From An Art
Conventional opinion leadership theory has traditionally dealt with the characteristics of an opinion leader and the domains where this behavior appears. Art organizations agree on the importance of Read More »
Author: Javier Flores-Zamora, Jesus Garcia-Madariaga
Contributor: eb™ Research Team
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