Social Benefit
“Feeling Good Vs. Doing Justice”: How Donation Of Time And Money Impact Happiness
This paper discusses the relationship between donation (donation of time and money) and happiness. Through a survey with a probabilistic sample from a large Brazilian city the authors found that Read More »
Author: Walter Nique, Verner Luis Antoni, Kenny Basso
Contributor: eb™ Research Team
Applying Goal Theory To Understand Ongoing Engagement In Time Banks
Despite the increased membership in time banks, engagement of members is poor: few members conduct transactions and many remain inactive. Based on an online questionnaire, this paper identifies the Read More »
Author: Eleni Papaoikonomou, Carmen Valor, Carlos Martínez de Ibarreta
Contributor: eb™ Research Team
Charities, Connections, And Costs: Why And When Moral Identity Triggers Preferences To Donate Time
In this article, we propose that motivation to connect with others is a key driver of the effect of moral identity on preference for giving time rather than money. This identity-based motivation Read More »
Author: Eric Levy, Stephanie Finnel, Americus Reed II, Karl Aquino
Contributor: eb™ Research Team
The Generative Consumer Can Make A Difference
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne Read More »
A Selfless Or Selfish Act: The Incidental Effect Of Direction Of Comparison On Prosocial Behavior
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison Read More »
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