Ethical Culture
The Construction And Controlling Effect Of A Moral Brand
This paper explores the control effect of a moral brand through its brand culture. The moral brand culture distinguishes itself from other brand cultures by drawing on external claims for legitimacy. Read More »
Cultural Integrity And Consumer Psychology: Ethical Positioning When Brand Values Meet Indigenous
Brands increasingly incorporate cultural symbols and traditional knowledge into products, often without permission or benefit-sharing, raising ethical concerns about cultural appropriation. This Read More »
Maqasid Syariah And Ethical Frameworks In Digital Marketing And Social Media Strategies
This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic Read More »
Emotion And Ethical Decision Making: An Exploratory Study
Ethics reveals to be a growing area of interest in business literature. Based initially on a cognitive-developmental approach, ethical decision making has progressively been understood as a Read More »
Moral Equity And Ethical Climate: Relevance To The Relational Selling Behavior And Sales
In this paper we address two ethical issues relevant to the relational selling behavior and its outcomes: ethical climate within the company and moral equity of individual salesperson. Using primary Read More »
Author: Selma Kadic-Maglajlic, Irena Vida, Milena Micevski, Nathaniel Boso
Contributor: eb™ Research Team
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