Across the world, holding strong materialistic values is associated with reduced subjective well-being. The common inference is that higher levels of consumer materialism uniformly lead to lower Read More »
The primary consumption of indigenous people across the world is related mostly to the jungle and its produce. The consumption practices that stem from this primary consumption and its relatedness to Read More »
Melbourne has become a striking gastronomic metropolis, known for one of the world’s most acclaimed coffee cultures and an artfully aestheticized, hipster-friendly café scene. The city is also Read More »
Ethical attributes and social responsibility initiatives have become an important focus of attention among marketing researchers and practitioners. My dissertation focuses on how consumers respond to Read More »
People tend to compare themselves with others in social life. Within the context of the "crab basket syndrome" based on Festinger's (1954) social comparison theory, individuals can recognize their Read More »