New Products and Services
Visuo-Haptic Integration Increases Purchase Intentions Via Processing Fluency
Consumers often touch products before reaching purchase decisions. However, no study thus far has conclusively clarified whether grasping products for a brief duration promotes purchase intentions. Read More »
Social Media Capability Of Exporting Firms And Its Effects On Performance
Social media applications like Twitter, Facebook or LinkedIn have gained importance not only for private people but also for businesses. Our objective is to examine the extent to which the exporting Read More »
Author: Josep Rialp, Mª Del Carmen Alarcon, Alex Rialp
Contributor: eb™ Research Team
The Lag-Users Method: A New Source Of Idea Generation For New Products
Laggards are the last to adopt a product. Despite significant research on user-led innovation, prior literature ignores laggards’ impact on innovation. Companies cannot afford ignoring the input of Read More »
Predicting The Innovator
Who are the innovative customers for new products? Despite considerable research in this area, a striking characteristic of innovators was identified over 35 years ago. In work since often Read More »
Author: Malcolm Wright, Philip Stern, Margaret Faulkner, Roman Konopka
Contributor: eb™ Research Team
The Late Adopter Scale: A Tool To Identify Late Adopters Of Technology Innovation
Literature on innovation mainly focuses on the early adopters. The first step to involve the late adopters in the process of innovation is to identify them. With this aim, we conduct two studies and Read More »
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