New Products and Services

Article

THE EXPLORATION ACTIVITY’S ADDED VALUE INTO THE INNOVATION PROCESS

This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical Read More »

Date: 2011
Author: Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
Article

Handcrafted Gold Jewelry. Neater Production

The purpose of this article is to present the aspects and / or impacts of the gold jewelry production through an inquiry and bibliographic review of the production processes in Colombian artisan Read More »

Date: 11/16/2020
Author: Laura Lucía Landazábal Sanmiguel, Alejandra Rodríguez Acuña, Juliana Meneses Santa, María Camila Restrepo Pedrosa
Contributor: eb™ Research Team
Article

A Preliminary Strategic Marketing Framework For New Product Development

This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive Read More »

Date: 12/2011
Author: DEMETRIS VRONTIS, LKIS THRASSOU, DORRA YAHIAOUI, HELA CHEBBI
Contributor: eb™ Research Team
Article

A Framework Of Innovation For Large Organisations In India: A Grounded Theory Approach

In the rapidly changing business environment, large organisations have become susceptible to their young, agile, frugal competitors who are rapidly making a dent in their established territories. Read More »

Date: 06/2013
Author: Shiv Shankar Tripathi , Sadhan K De, Kalyan K Guin
Contributor: eb™ Research Team
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