New Products and Services
Open Innovation: A Double-Edged Sword?
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique Read More »
Emergency Purchasing Situations: Implications For Consumer Decision-Making
We introduce Emergency Purchasing Situations (EPS) as a distinct buying context. EPS arise as a result of an unexpected need or timing of a need, and lead consumers to take a decision within a Read More »
Author: Benjamin Voyer, Alain Samson, Minas Kastanakis
Contributor: eb™ Research Team
Drivers Of Sales Innovation In Business-To-Business Firms
This paper defines the term sales innovation, offers an operationalization of the concept, and discusses antecedents of sales innovation in terms of important internal and external drivers. An Read More »
Evaluation Of Products In A Co-Branding Alliance
This work seeks to identify whether the evaluation of notebooks improves when there is a co-branding alliance with a strong brand and if there is any difference in the evaluation as a function of the Read More »
Consumer Creativity In Product Design: The Effects Of Providing A Default Product On Idea
From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To Read More »
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