New Products and Services
Variety Promotes Flexibility: The Effect Of Exposure To High Variety On New Product Evaluations
Variety is an important attribute that impacts consumer preferences in the marketplace. This research contributes to the literature by examining the subtle effect of exposure to high variety on Read More »
The Dark Side Of Product Visualization: Negative Effects Of Imagery
Many websites allow consumers to upload their own pictures to the site, providing an appealing means for consumers to visualize product benefits. This is helpful in online shopping contexts and for Read More »
Product Customization Via Starting Solutions
Product customization, whereby consumers self-design their products using a seller’s mass customization (MC) interface, has the potential to provide consumers with offers that closely match their Read More »
Author: Christian Hildebrand, Andreas Herrmann, Gerald Häubl
Contributor: eb™ Research Team
Can’t See The Forest For The Trees: Increased Local Processing In Mass Customization Systems
Consumers never before had the opportunity to customize such a wide variety of products. An increasing number of companies are offering web-based services that allow customers to design their own Read More »
Author: Emanuel de Bellis, Jill Griffin, Christian Hildebrand, Andreas Herrmann, Reto Hofstetter
Contributor: eb™ Research Team
Digital Shopping: What You Need To Consider
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed Read More »
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