New Products and Services
Mobile Service Systems – A Conceptualization And Empirical Investigation Of Users’ Adoption
Recent innovation of service systems based on mobile networks span purposes such as communication (e.g., Snapchat), payment (e.g., Google Wallet) or couponing (e.g., SpotAd). These services are Read More »
Author: Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schröder, Martin Wetzels
Contributor: eb™ Research Team
Adding More Value To Added-Value. An Exploration Of Consumers’ Perceptions Of Improved Animal
Recent studies reveal that consumers respond favourably to “organic plus” products with additional ethical attributes. The aim of the current study is to explore whether consumers would notice Read More »
The New Generation Of Eco-Innovators – Beyond Purism And Biospheric Values
The economic damage of environmental pollution is remarkable. Consequently, there is a need for companies to consider environmental issues in product development and to understand why consumers adopt Read More »
The Effect Of Objective, Subjective And Calibration Of Supplementary Knowledge On Really-New
Really-new products (RNPs) create new product categories for consumers. Consumers use their knowledge of similar categories to comprehend and evaluate RnPs. This paper shows that, in addition to Read More »
Pricing New Service For Consumer Acceptance: The Influence Of Consumer Characteristics And
In order to shed more light upon the effect of pricing for the successful launch of service innovations (SIs), we investigate the effect of a high versus low launch price on perceived price fairness Read More »
Author: Monika Schuhmacher, Sabine Kuester, Anna-Lena Fertmann
Contributor: eb™ Research Team
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