Technological Advancement
Agentic AI In Marketing: A 2026 Guide For Marketing Leaders
Agentic AI is transforming marketing from task-based automation toward goal-driven decision-making and autonomous action. This paper examines how AI agents differ from traditional automation and Read More »
Redefining Consumer Behaviour In The AI Era
The rapid growth of Artificial Intelligence (AI) has deeply changed consumer behaviour by influencing how people search for, assess, and buy products and services. This chapter examines how AI Read More »
Reframing The Future Of Work: A Conceptual Model Of Empathy, Creativity And Critical Thinking In
The future of work is increasingly shaped by the integration of artificial intelligence, automation, and other forms of technological augmentation. While machines excel at data processing and routine Read More »
The Foundations Of AI-Driven Smart Curricula: From Adaptive Architectures To Wisdom-Oriented
This paper contributes to the development of an overarching conceptual and methodological approach to AI-driven smart curricula by locating the place of knowledge engineering as their epistemic and Read More »
Behavioral Patterns In Technology Adoption
This paper explores behavioral patterns that influence technology adoption among diverse demographic groups. It examines factors that help or stop individuals from embracing new technologies. The Read More »
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