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The Importance Of Ethics In Branding: Mediating Effects Of Ethical Branding On Company Reputation

This study aims to develop an ethical branding framework that determines whether a corporate brand’s functional and emotional values, that is, product, service quality and perceived price Read More »

Date: 07/04/2017
Author: Sharifah Faridah Syed Alwi, Sulaiman Muhammad Ali, Bang Nguyen
Contributor: eb™ Research Team

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Balancing The Image And Income: Organizational Pride, Corporate Wear And Employee Remuneration

This study explores the relationship between organizational pride and corporate wear under remuneration conditions within institutions of higher learning in Zimbabwe through investigating the Read More »

Date: 08/28/2025
Author: Shorai Chitimbe, Lovemore Chikazhe
Contributor: eb™ Research Team

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Brand And Social Network Community Commitment In Brand Fan Pages In Social Media

This paper investigates the impact of social network community commitment (SnCC) and brand community commitment (BCC) on usage of brand fan pages in social media, repurchase intention and Read More »

Date: 06/03/2014
Author: Caterina Presi, Dawei Su
Contributor: eb™ Research Team

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Social Media And Consumers’ Reactions To Brand Crisis: The Case Of Barilla

Brand crises endanger companies. Social media are a key platform where stakeholders elaborate and react to crises. This research explores whether social media audience and mass media audience react Read More »

Date: 06/03/2014
Author: Stefano Pace, Bernardo Balboni, Giacomo Gistri
Contributor: eb™ Research Team

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The Personality Of Luxury Brands

This paper argues for and develops a new luxury brand personality measure. Drawing on recent criticisms of the applicability of Aaker’s (1997) brand personality scale, an attempt is made to develop Read More »

Date: 06/03/2014
Author: Alexandra Karpova, George Balabanis
Contributor: eb™ Research Team