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THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS

The rapid development of the hospitality industry and increasingly fierce competition. One of the key factors influencing consumer decisions is the level of trust in the hotel. Trust includes Read More »

Date: 10/02/2023
Author: Luki Adiati Pratomo, Jasmine Karina
Contributor: eb™ Research Team
Article

The Moderating Influences On The Relationship Of Corporate Reputation With Its Antecedents And

Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, Read More »

Date: 10/30/2014
Author: Raza Ali, Richard Lynch, T.C. Melewar, Zhongqi Jin
Contributor: eb™ Research Team
Article

The Impact Of Inovation Reputation To Consumers

In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »

Date: 12/21/2018
Author: Susana Isabel da Silva Santos, Pedro Miguel Alves Ribeiro Correia
Contributor: eb™ Research Team
Article

The Corporate Brand Identity And Reputation Matrix – The Case Of The Nobel Prize

The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth Read More »

Date: 01/19/2016
Author: Mats Urde
Contributor: Stephen A. Greyser eb™ Research Team
Article

Corporate Branding As A Source For Employees' Moral Identity Work

There is a growing interest on the moral dimension of consumption (Luedicke, Thompson and Giesler 2010, Belk 1988; Arnold and Thompson 2005; Holt, 2002, 2006, Caruana and Crane 2008) and the ethical Read More »

Date: 2017
Author: Philipp Wegerer
Contributor: eb™ Research Team
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