Product Labeling
Color Correct: The Interactive Effects Of Food Label Coloring And Food Type On Health Perceptions
The purpose of the study is to examine the effects of food label coloring in interaction with food types (healthy and unhealthy) on consumer food healthiness perceptions. The theories of heuristic Read More »
Author: Gergely Nyilasy, Joseph Tan, Jill Lei, Anish Nagpal
Contributor: eb™ Research Team
One Product’s Blessing Is Another Product’s Curse - Spillover Effects Between Certified And
On consumer goods markets we see an increasing use of quality labels. Often not the whole product range is certified but only single products of one brand. Following Consistency Theory we expect this Read More »
Valuing Organic Food-Differences Between Virtue And Vice Categories Of Organic Food Products
Drawing on the theoretical frameworks of expected utility, religious and institutional perspectives, we try to understand whether differences exist in consumers’ evaluation of relative vice and Read More »
Author: Vassiliki Grougiou, Foivos Anastasiadis, Stefanos Giannikis
Contributor: eb™ Research Team
Developing A Portfolio Of Sustainable Labels: Consumer Perceived Ethicality And Patronage Benefits
Retailers increasingly distribute products with a label guaranteeing that certain environmental or social criteria are met. These sustainable labels contribute directly to the creation of product Read More »
Conveying Customized Nutritional Information: Willingness-To-Pay And Consumer Segments
Nutritional labels on the food we purchase are designed to combat an increase in food related diseases. However, despite being shown to offer consumers some benefits, their influence is moderated by Read More »
Author: Benjamin Lowe, Diogo De Souza-Monteiro, Iain Fraser
Contributor: eb™ Research Team
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