Product Labeling

Article

Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?

The Nutritional Labeling and Education Act (NLEA) was one of the biggest efforts by policy makers to promote healthy eating among Americans. Unfortunately, it has failed to curb the obesity epidemic, Read More »

Date: 2013
Author: Hristina Dzhogleva, J. Jeffrey Inman, Jim Maurer
Contributor: eb™ Research Team
Article

When Brand Distinctiveness Is In The AI Of The Beholder –Trademark Law For Autonomous Intelligent

Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »

Date: 01/05/2023
Author: Mariela de Amstalden, Burkhard Schafer
Contributor: eb™ Research Team
Article

Meaningful Numbers: Consumer Response To Verbal Reaffirmation Of Numerical Nutrition Information

Although the types of front-of-package (FOP) nutrition labels that best engage and influence consumers’ product evaluations and decision-making processes are still poorly understood (Newman, Read More »

Date: 2018
Author: Steffen Jahn, Till Dannewald, Yasemin Boztug, Monique Breaz
Contributor: eb™ Research Team
Article

More Than Just A Number: The Negative Effect Of 100% Claims

Many product labels include numerical claims. Consumers interpret these claims in different ways, beyond their numerical value. Non-round numbers, for example, are considered more informative and Read More »

Date: 2018
Author: Nira Munichor, Liat Levontin
Contributor: eb™ Research Team
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