Social Impact
DOPAMINE TRIGGERS AND APP ABANDONMENT: A BEHAVIOURAL ANALYTICS STUDY ON GEN Z’S ENGAGEMENT CYCLES
In the attention economy, digital platforms employ dopamine-triggering features such as infinite scroll, autoplay, push notifications, and gamification to maximize user retention. These features Read More »
Emotional Experiences And Value Perception In Tourism Services: A Phenomenological Exploration
Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of Read More »
Crowdfunding To Make A Difference: How The Number Of Options Affects Prosocial Choice
Using field and laboratory studies, we examine prosocial decision making for crowdfunding social ventures. Our results reveal that for prosocial choices, the relationship between number of options Read More »
Author: Utpal Dholakia, Michal Herzenstein, Scott Sonenshein
Contributor: eb™ Research Team
Beyond Helping: The Role Of Psychological Distance In Cause-Related Product Buying Decision
Psychological distance has been established as a key antecedent to social and temporal related decision-making among consumers, along with the presentation of marketing stimuli. While much of these Read More »
Study Of The Concert Experience Lived By Consumers. Interpretive Analysis Of Quantitative Data
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach Read More »
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