Social Impact
The Impact Of Value Orientations On Consumer Attitudes Towards CRM
Taking the Schwartz’s theory of human values as a conceptual framework, this paper investigates the impact of values on consumer attitudes towards cause-related marketing (CRM). The study is based Read More »
Green Consumption: The Roles Of Green Value, Perceived Utilities And Purchase Intention
This research conceptualizes three dimensions of consumer’s perceived green value and investigates its direct relationship with purchase intentions. The research also investigates the mediating Read More »
Author: Ruizhi Yuan, Martin J. Liu, Jun Luo, Alain Yee-Loong Chong
Contributor: eb™ Research Team
Paradoxes Of Sustainable Food And Consumer Coping Strategies
This study aims to approach consumers’ behaviours towards the paradoxes of Sustainable food. A qualitative research was carried out with non engaged individuals in france and Italy and, in a second Read More »
From Sustainable Consumption To Sustainable Practices
This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »
All Charity Is Not Created Equally: The Role Of Target Affect And Agentic (vs. Communal)
Across 4 studies, we assess both what (time vs. money) and to whom (a sad/empathetic target vs. a happy/less empathy-provoking target) consumers are asked to give, showing communal (vs. agentic) Read More »
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