Despite the fact that social connections are central facets of daily social life, and loneliness influences most people’s quality of life, relatively little empirical attention has been devoted to Read More »
In his original conception of expected utility, Daniel Bernoulli (1738; 1954) proposed that individuals generally have diminishing marginal utility (DMU). Much in the same way that an additional Read More »
Consumers can feel guilty about money, for instance, when they receive a product refund by stretching the truth or obtain a pay raise by exaggerating their contribution to a project. Given that Read More »
People care about fairness. In our interpersonal relationships, we strive to maintain an equitable balance of costs and benefits (Fiske, 1991), and even in economic games with strangers people are Read More »
Mega-sporting events like the Olympic Games, the Soccer World Cup finals, or the Super Bowl have become high-profile global consumption phenomena that attract the attention of massive spectator Read More »