Social Impact

Article

The Moderator Role Of Self-Efficacy In The Intention-Behavior Gap

Social psychologists and marketing researchers have found great success in using Ajzen’s (1991) behavioral intention model. However, few studies have found significant support for the moderator Read More »

Date: 06/03/2014
Author: Julio D. Vecino Gravel, María A. Ramón-Jeronimo
Contributor: eb™ Research Team
Article

“You Feel Like My Blood, So I Buy Your Food” Can Consumers’ Experience Of Kinship Account For

In this study, local food consumption is viewed for the first time from the perspective of kin selection theory. Two large surveys were conducted to explore the links between consumers’ experience Read More »

Date: 06/03/2014
Author: Harri Luomala, Hanna Leipämaa-Leskinen, Henna Syrjälä, Sami Kurki
Contributor: eb™ Research Team
Article

Brands As Socialising Agents

The paper focuses on the growing aspect of consumer-brand communities in the online context and the manner that the engagement of individuals in brand communities can actually support the broadening Read More »

Date: 06/03/2014
Author: Cleopatra Veloutsou, Mariza Arvaniti
Contributor: eb™ Research Team
Article

An S-D Logic Based Communication Strategy To Inform New Zealand Women Of Zero Alcohol In Pregnancy

Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service Read More »

Date: 06/03/2014
Author: Mathew Parackal, Sherly Parackal
Contributor: eb™ Research Team
Article

Small Urban Retailers: A Motivational Approach To The Spanish Case

The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small Read More »

Date: 06/03/2014
Author: Sandra Tena Monferrer, Juan Carlos Fandos Roig, Javier Sánchez García
Contributor: eb™ Research Team
CATEGORY