Social Impact

Article

Why Do Customer Attitudes Towards Loyalty Programs Matter A Lot?

Recent figures show that, unless rising number of enrollments, consumers become less active and engaged with their loyalty programs (LPs). Firms tend to spend more time and money in enrollment Read More »

Date: 06/03/2014
Author: Pietro Zidda, Virginie Bruneau
Contributor: eb™ Research Team
Article

Sunny Side Up: How Regret Leads To Defensive Optimis

As one of the negative emotions most tightly related to decision-making, regret has proved an important topic for consumer behavior research (e.g., Simonson 1992, Inman and Zeelenberg 2002). People Read More »

Date: 2013
Author: Sandra Laporte, Gita Venkataramani Johar
Contributor: eb™ Research Team
Article

Aging Well Differently: Desired Aging Well And Its Influence On The Consumption Of People From Ages

The increase in life expectancy and the challenge of aging well that ensues from it have given rise to the new concept of successful aging (SA). SA has been the subject of many research studies over Read More »

Date: 2013
Author: Eloïse Sengès, Denis Guiot, Ziad Malas
Contributor: eb™ Research Team
Article

You Have To Earn It, But I Don’t: The Role Of Monetary Fairness In Conspicuous Consumption

Consumers who are motivated to present themselves in a socially desirable manner often choose to display images of higher status, wealth, and prestige through conspicuous consumption. However, will Read More »

Date: 2013
Author: Saerom Lee, Hans Baumgartner, Karen Page Winterich
Contributor: eb™ Research Team
Article

Does Living In New York City Make People Happy With Their Leisure Life?

Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these Read More »

Date: 2013
Author: Yan Zhang, Xianchi Dai
Contributor: eb™ Research Team
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