Social Impact

Article

Illeism And Decision Making

English speakers often refer to themselves via first-person narrative forms, such as “I think” or “in my opinion”. One variation on this type of self-reference is known as illeism, where Read More »

Date: 2013
Author: Oscar Moreno, Arul Mishra, Himanshu Mishra
Contributor: eb™ Research Team
Article

Dynamics Of Marketplace Inclusion And Consumption In Bazaars As ‘Other’ Retail Spaces

We explore the dynamics of consumption experience in traditional bazaars constructed as the new ‘other’ retail spaces. The bazaar, once known to be the consumption space that was a signifier of Read More »

Date: 2013
Author: Handan Vicdan, A. Fuat Firat
Contributor: eb™ Research Team
Article

When Social Comparison Is Demotivating For Goal Achievement

People often compare themselves with superior others when striving for a goal. Research has shown that upward social comparison motivates people to improve oneself in order to close the gap between Read More »

Date: 2013
Author: Elaine Chan, Barbara Briers
Contributor: eb™ Research Team
Article

Getting Rid Of Possessions To Get Back At People: Rejection And Consumer Disposal Choices

How do consumers react when they have acquired identity-linked products in order to associate with a specific group, only to later be rejected from this group? The present research seeks to answer Read More »

Date: 2013
Author: Jennifer J. Argo, Jonah Berger, Virginia Weber
Contributor: eb™ Research Team
Article

Happiness From Giving: When Consumers Misforecast Their Affective Responses To Prosocial Behavior

Consumer giving has steadily declined over the last few years (Giving USA 2010). When consumers do give, approximately 50% are motivated to only give once and not give again (Nonprofit Times 2003). Read More »

Date: 2013
Author: Stefanie Robinson, Caglar Irmak, William O. Bearden
Contributor: eb™ Research Team
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