Corporate Social Responsibility

Article

The Role Of Social Responsibility As A Mediating Variable In The Relationship Between Corporate

The study aimed to: identify the role of corporate social responsibility as a mediating variable in the relationship between corporate ethics and consumer brand loyalty. A field study was conducted Read More »

Date: 07/2025
Author: Mohamed Desouki
Contributor: eb™ Research Team
Article

Determining Effective Sustainable Fashion Communication Strategies

This chapter investigates the current techniques employed by upcycled and sustainable fashion brands to communicate the features and benefits of their products, as well as their benefits to consumers Read More »

Date: 05/2027
Author: Sara Li-Chou Han, Claudia E. Henninger, Phoebe Apeagyei, David Tyler
Contributor: eb™ Research Team
Article

IMPACT OF CSR ON HEALTH CARE: AN OVERVIEW

The private sector can play a vital role in upkeep of the public health care system in India through their Corporate Social Responsibility (CSR) funds. As we are aware of the fact that economic Read More »

Date: 09/2025
Author: Pooja Mukesh Malve
Contributor: eb™ Research Team
Article

UNIVERSAL HUMAN VALUES (UHV) OF FMCG COMPANIES IN SHAPING BRAND EQUITY: A QUANTITATIVE STUDY OF

A shift has emerged in the relationship between brands and consumers. Today, people prefer to purchase product items not solely based on functionality, but rather with brands that resonate with their Read More »

Date: 05/03/2025
Author: Akash Kumar, Shagun Kakkar
Contributor: eb™ Research Team
Article

CORPORATE SOCAIL RESPONSIBILITY IN HEALTHCARE: AN ACCOUNTING AND STRATEGIC PERSPECTIVE

Corporate Social Responsibility (CSR) in healthcare is not only a moral obligation but also a financial and strategic investment. From an accounting perspective, CSR requires systematic measurement, Read More »

Date: 09/2025
Author: Saumil Athavale, Dr. Rahul Jagtap
Contributor: eb™ Research Team
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