Corporate Social Responsibility

Article

Three Consequential Aspects Of Internal Branding: Exploratory Research

The purpose of the paper is to unify three consequential aspects of internal branding and provide research propositions by using exploratory research. Defined as a process that enables to deliver Read More »

Date: 06/03/2014
Author: Maja Konecnik Ruzzier, Katja Terglav, Robert Kase
Contributor: eb™ Research Team
Article

The Hierarchy Of Effects Model To Understand Customer Responses To CSR In A Recession

The authors of this paper propose a hierarchy of effects model to study how corporate social responsibility associations impact customer affective and conative responses in the crisis context of the Read More »

Date: 06/03/2014
Author: Andrea Pérez, Ignacio Rodríguez del Bosque
Contributor: eb™ Research Team
Article

The Good, The Bad And The Ugly Truth - How Corporate Social Responsibility (CSR) Violations Affect

Although that managers may not intend to act unethically, situations can arise in which consumers interpret ordinary business decisions as a CSR violation. Research so far only focused on the direct Read More »

Date: 06/03/2014
Author: Raoul Kübler, Sönke Albers, Michael Reichert
Contributor: eb™ Research Team
Article

SME CSR And Performance: The Moderating Role Of Stakeholder Salience

This paper focuses on the relationship between Corporate Social Responsibility (CSR) actions and firm performance investigating the moderation effect of the salience each stakeholder who benefits Read More »

Date: 06/03/2014
Author: Solon Magrizos, Eleni Apospori
Contributor: eb™ Research Team
Article

Do CSR Enhance Premium Customer Preference And Loyalty? An Empirical Study

This study investigates how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. We use of Read More »

Date: 06/03/2014
Author: Matthew Liu, Ipkin Wong, Rongwei Chu, Ting-Hsiang Tseng
Contributor: eb™ Research Team
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