Corporate Social Responsibility

What Drives Brand Attachment?

Brand attachment has been regarded as a key requisite in a brand’s success and performance. Consequently, it is important to understand on how to build stronger brand attachment. Brand Read More »

Date: 06/03/2014
Author: Arnold Japutra, Yuksel Ekinci, Lyndon Simkin
Contributor: eb™ Research Team

Corporate Social Responsibility

How Do Brand Managers Conceptualise Brands As Complex Phenomena?

The purpose of this research is to investigate how brand managers conceptualise brands as complex phenomena based on in-depth interviews with 20 brand managers across a range of industries and types Read More »

Date: 06/03/2014
Author: Bjoern Asmussen
Contributor: eb™ Research Team

Corporate Social Responsibility

Multiple Charity Support Behaviour Over Six Months

Charitable organisations play an important role in providing services for communities, with most reliant on the support of individuals. Recessions internationally have increased the challenge of Read More »

Date: 06/03/2014
Author: Philip Stern, Margaret Faulkner, Jenni Romaniuk
Contributor: eb™ Research Team

Corporate Social Responsibility

Consumers’ Self-Connection To Group-Referent Brands Across Consumption Situations: A

Individuals self-enhance using brands that are associated with reference groups. The current study extends research on this phenomenon by examining the influence of consumption situations and Read More »

Date: 06/03/2014
Author: Burak Tunca
Contributor: eb™ Research Team

Corporate Social Responsibility

Building CSR Image Through Sport Sponsorship

This empirical research examines sport sponsorship as an initiative contributing to the sponsor’s socially responsible image. Statistical analysis performed on data collected among a panel sample Read More »

Date: 06/03/2014
Author: Marc Mazodier, François A. Carrillat, Carolin Plewa, Pascale Quester
Contributor: eb™ Research Team