Data Protection
THE COMMODIFICATION OF THE DIGITAL BODY: PERSPECTIVES FROM URBAN INDIAN YOUTH ON HEALTH DATA AND
In the digital age, personal health information has become a valuable resource shaped by technology and consumer culture. This study explores how urban Indian youth engage with health and fitness Read More »
Cyber Security And Data Privacy In Digital Business
Nowadays, cybersecurity and data privacy are major concerns for businesses, individuals, and governments. The increasing dependence on digital technologies has heightened the risks posed by cyber Read More »
Online Big Brother: Social Media Users’ Privacy Perceptions And Their Personal Data Disclosure
As more companies base their marketing strategies on data gathered or acquired from online social networks, our research main focus is to identify how reliable this data might be considered, taking Read More »
Author: Mihai Orzan, Iconaru Claudia, Macovei Octav-Ionut
Contributor: eb™ Research Team
Behind The “Privacy Paradox”: Decreasing Disclosure By Viewing Information As A Constrained
The issue of protecting consumer privacy has continued to grow in prominence over the past several years. Companies have grown increasingly sensitive to privacy concerns as the Federal Trade Read More »
Risky Business: The Negative Impact Of Ambiguity On Risk Communications
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear Read More »
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