Consumer Protection
An Analysis Of Experiential Avoidance And How It Affects Consumer Behavior, Especially With The
The researcher made an attempt to evaluate the experiential avoidance of soft drink users and its impact on consumer behaviour. The following concerns are addressed in the study: What is experiential Read More »
Did You Just Betray Me, My Friend? The Dark Side Of Selling Extended Warranty
In four studies, this paper shows that the solicitation of ESC may cause harm to a firm. In study 1, we find that the solicitation of ESC decreases brand trust and reliability. This effect is found Read More »
The Effect Of Negative Popularity On Consumer Preferences
Consumers post online reviews, affecting the evaluation of products and services. Yet, little is known about the importance of the number of reviews for consumer decision making. we conduct an online Read More »
Author: Antonio Ladron de Guevara Martinez, Giampaolo Viglia, Furlan Roberto
Contributor: eb™ Research Team
Can FMCG Producers Get Away With Deceptive Packaging And Slack Filling? An Investigation Of
Although the practice of deceptive packaging is neither new nor unknown, the literature on this issue is very scare. The aims of this research are to discover the extent to which consumers are aware Read More »
The More The Merrier? The Effects Of Additional Information Through The Use Of Mobile Apps On
We investigate the impact of additional product information generated by the use of mobile apps on purchase decisions. We propose that additional product information provided by mobile apps Read More »
Author: Gerhard Wagner, Gunnar Mau, Hanna Schramm-Klein, Sascha Steinmann
Contributor: eb™ Research Team
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