Consumer Protection
Predicting The Intention To Buy Locally Produced Food: The Role Of Attitudes And Store Atmosphere
The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and Read More »
Author: Elisa Martinelli, Jeffrey M. Campbell, Ann Fairhurst
Contributor: eb™ Research Team
Inner Value Conflicts: Emotional And Behavioral Consequences Of Cross-Border Shopping
Motivated by potential savings, an increasing number of consumers travel to neighboring countries for the main purpose of shopping. This cross-border shopping might seriously harm local economies, Read More »
Author: Liane Nagengast, Marc Linzmajer, Thomas Rudolph, Tim Böttger
Contributor: eb™ Research Team
Is Brand Loyalty Decline A Buzz-Word Or An Empirical Fact? A Longitudinal Analysis Of Repeat
This research examines long-term loyalty change in a wide variety of packaged good categories in the UK and USA, over time periods between six to thirteen years. The study uses φ, expressed as S, Read More »
Author: Lars Meyer-Waarden, John Dawes, Carl Driesener
Contributor: eb™ Research Team
Customers, Watch Out! Experimental Insights Into The Detection Of Fake Online Reviews
Consumers rely on experiences from other individuals expressed online when forming an attitude about a product and making purchase decisions. However, the trustworthiness of consumers’ online Read More »
Cutting Through The Online Review Jungle – Exploring Strategic Patterns Of E-WOM Handling
Consumers frequently consult online reviews before making purchase decisions. In today’s online environment, however, we find an abundance of online reviews for most products and services. In turn, Read More »
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