Substitutes are goods that can replace one another by satisfying, at least partly, the same consumers’ needs (Nicholson 1998). When a desired product is not available or its price is deemed too Read More »
Consumers often rely on limited information that is readily available while neglecting missing information. Research has demonstrated that insensitivity to missing information results in Read More »
This study examines long-term consumer temptation. We chose the context of consumers enrolled in a debt management program (DMP) as their history of getting into debt, and relatively constrained Read More »
Consumer behavior researchers have documented that individuals frequently try to avoid threatening information by engaging in compensatory consumption—the increased purchase of or actual Read More »
Art plays an important cultural role by acting as a medium of communication for important sources of information. Given this role, it is not surprising that art has permeated consumption specific Read More »