Consumer Protection
Determinants Of Contract Plan Choice
Service providers frequently offer contract plans and bind consumers for the time of the con-tract length in return for a price discount. These contract plans differentiate between consum-ers who Read More »
Click, Buy, Return – Using Clickstream Data To Uncover Behavioral Patterns In E-Commerce Product
Can we predict product return behavior from online shopping behavior? Prior studies have used clickstream data to analyze online shopping behavior and its impact on purchase decisions. This Read More »
Usage Frequency Neglect
Most people will agree that, except for products like a sunroof whose mere ownership can be a source of enjoyment, consumers must consider how often they expect to use whatever they intend to buy. Read More »
When A Sequence Of Decisions Leads To Unfavorable Outcome: The Conflicting Roles Of Perceived
Consumers make numerous decisions every day. These decisions may form a causal sequence in which earlier decisions influence subsequent ones. For example, a decision of which restaurant to go to is a Read More »
The Effect Of Perceived Elevation On Consumer Risk-Taking
We frequently use directional words such as “up” or “down” to talk about the concepts related to power. Sentences such as “he is at the height of his power” or “he fell from power” Read More »
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