Consumer Protection

Article

Indian Consumer Purchasing Behavior Towards Branded Processed Food

This paper aims to provide comprehensive approach to the consumer purchasing behavior towards branded processed food. There are four broad objectives formulated and subsequently hypothesis was tested Read More »

Date: 05/30/2014
Author: M. Vijaya Baskar
Contributor: N. Sundaram eb™ Research Team
Article

The Effect Of Value Creation On Brand Trust In Indonesia During The COVID-19 Pandemic

This research investigates the society or guests' perception of value creation and brand trust and aims to know the effect of public value creation on brand trust in three, four, and five-star hotels Read More »

Date: 03/30/2021
Author: Agus Riyadi, Eunike Yoanita Kristanti
Contributor: eb™ Research Team
Article

Ethical Consumerism And Its Effect On Purchase Decision: Evidence From Fashion Industry Of Pakistan

In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are Read More »

Date: 09/2021
Author: Faizan Dar
Contributor: Syed Asad Hussain eb™ Research Team
Article

Understanding The Ethical Consumer: Employing A Frame Of Bounded Rationality

This thesis is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every Read More »

Date: 03/23/2000
Author: Terry Newholm
Contributor: eb™ Research Team
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