Consumer Protection

Article

Consumer Inspiration And Fashion Luxury Consumption

One main barrier to middle-income people’s luxury consumption is their limited affordability. The purpose of this study is to examine whether providing instalment payment schemes enhances their Read More »

Date: 12/02/2019
Author: Charles Jebarajakirthy, Manish Das, Victor Saha, Rambalak Yadav
Contributor: eb™ Research Team
Article

Exploring Origins Of Ethical Company/brand Perceptions — A Consumer Perspective Of Corporate

This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general Read More »

Date: 03/01/2009
Author: Katja H. Brunk
Contributor: eb™ Research Team
Article

How Consumer Perceived Ethicality Influence Repurchase Intentions And Word-of-mouth? A Mediated

Ethical consumerism has been dramatically increasing in recent decades, but in service sector, fewer research has been conducted especially in the fast-food industry. In this paper, we determined Read More »

Date: 12/09/2019
Author: Syed Hamad Hassan Shah, Syeda Mariam, Syed Talib Hussain, Shen Lei
Contributor: eb™ Research Team
Article

Success Factors Of Cause-Related Marketing In Germany

Cause-related marketing (CrM) campaigns are increasingly used by firms as a marketing tool to promote and differentiate their products from those of competitors. Nevertheless, little is known about Read More »

Date: 02/15/2013
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
Article

A Quantitative Study Of Dynamic Pricing And Its Effect On Brand Trust And Consumer Perceived

Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What Read More »

Date: 05/24/2018
Author: Herman Kempe, Hugo Nyberg
Contributor: eb™ Research Team
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