This study investigates how artificial intelligence (AI) affects society and commercial operations. AI technology is becoming more and more integrated into a variety of businesses, which is changing Read More »
Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning Read More »
Entrepreneurial intention, which is accepted as the first of many steps taken by an individual to create a new venture, is defined as the individual's belief in creating a new job and planning to do Read More »
The fashion industry has to play an important role in the path towards sustainability and the circular economy. Indeed, the fashion industry is a sector with a high environmental impact; it involves Read More »
In recent decades, consumer culture has turned the mobile phone into a marketplace icon. Despite consumers’ fondness for the functionalities of these devices, mobile phones come at a considerable Read More »