Increased competition between enterprises means that they have to combine social and economic dimensions in their activities 1. One of the manifestations of the indicated process is the focus on the Read More »
Background: Fifty years ago, Milton Friedman first published his famous article in the New York Times The Social Responsibility of Business is to Increase Its Profits. We explore the evolution of an Read More »
The attention given to ethical consumption in today's academic environment is something we only dreamed off when writing this paper over 10 years ago. This wealth of scholarship is a measure of the Read More »
Over the past 20 years, ethical brands have risen to prominence. The prevailing discourse implies that this trend has emerged as a result of consumers wanting to make a difference through their Read More »
Building on the literature on green consumption, this study investigates consumers perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green transparency on their Read More »