Greenwashing

Article

Influencers, Icons, And Illusions: Myth-Making In Indian Fashion

As the world faces the effects of climate change, and with fashion being a major contributor, the global industry is under pressure to incorporate sustainable practices. In India, fashion influencers Read More »

Date: 06/30/2026
Author: Srijana Baruah
Contributor: eb™ Research Team
Article

Building Brands For A Sustainable Future: Integrating Strategy, Consumer Response And Ethical

Aims: This review aims to explore how sustainable branding contributes to long-term brand equity through the integration of strategic positioning, consumer emotional engagement, and ethical Read More »

Date: 05/19/2025
Author: Galvin Kuan Sian Lee
Contributor: eb™ Research Team
Article

Beyond Green Promises: Ethics And Integrity In Green Marketing And Eco-Branding

In an age where sustainability drives consumer preferences and corporate strategies, green marketing and eco-branding have emerged as powerful tools. However, the ethical landscape surrounding these Read More »

Date: 05/12/2023
Author: Rachita Kapoor
Contributor: eb™ Research Team
Article

“Walk The Talk!” Building Corporate Sustainable Brand Strength Through A Sustainable Supply

Accusations made against green-washing within the corporate branding context have steadily increased. Few studies have investigated the integration of social and environmental aspects in the Read More »

Date: 06/03/2014
Author: Joachim Zentes, Darlene Farina Whitaker, Victoria Lonnes
Contributor: eb™ Research Team
Article

Can Evoking Nature In Advertising Mislead Consumers? The Power Of ‘Executional Greenwashing’

‘Executional greenwashing’ refers to the use of nature-evoking elements in advertisements to artificially enhance a brand’s ecological image. Based on classic models of persuasion, a first Read More »

Date: 06/03/2014
Author: Beatrice Parguel, Florence Benoît-Moreau, Cristel Russell
Contributor: eb™ Research Team
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