Competitiveness
Customer Value Anticipation, Loyalty And Word-Of Mouth – A Cross-Cultural Study
Fierce global competition urges the requirement for companies to excel. As an effective strategic rationale, the customer value (CV) concept has been considered by researchers and practitioners Read More »
Author: Matthias Rüfenacht, Tobias Schlager, Peter Maas, Philipp Hendrik
Contributor: eb™ Research Team
The Antecedents Of Export Performance Of Brazilian Smes: The Non-linear Effects Of Customer
The relationship between customer orientation and export performance has been assumed in the literature to have a linear relationship, neglecting the possibility of non-linear relationships between Read More »
Visualizing Asymmetric Competition Among Over 1,000 Products Using Big Search Data
Understanding competition is essential for every firm. Unfortunately, information on who competes with whom is scarce. Traditional research approaches such as surveys and panels are time consuming, Read More »
A Reliance-Centered Perspective On Competitive Advantages – Which Promises Matter Most In A
The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages Read More »
The Effects Of Competitor Orientation On Employees’ And Market Performance
This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in Read More »
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