Competitiveness
Local Brands In Emerging Markets: Factors For Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have Read More »
Author: Joan Llonch, Miguel Angel López-Lomelí, Jorge Eduardo Gómez
Contributor: eb™ Research Team
What Effect Do Competitors’ Prices Have On Demand In Fashion E-Commerce?
We empirically estimate price elasticities in the online fashion retailing industry and quantify individual components stemming from both the own-price as well as competitive effects. In contrast to Read More »
The Performance Of Domestic And Foreign Firms In Emerging Markets – The Moderating Role Of FDI
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign Read More »
Playing Isolation Doesn’t Pay Off! - A Network Theoretical Approach To Intermediary Performance
The increasing competition and the high connectivity among companies have resulted in a focus on networks, rather than on a single company. Accordingly, literature has emphasized network value as a Read More »
How Brand Portfolio Diversity Can Mitigate Competitive Environment Effects On Firm Performance
In this paper, the relationship between a firm’s competitive environment and brand portfolio diversity is examined. Specifically, by adopting a strategic management stance, brand portfolio Read More »
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