Consumer Activism
Beyond Rational Economic Man: A Three-Layer Model Of Muslim Consumer Decision-Making Grounded In
Purpose — This paper challenges the universal applicability of the Rational Economic Man (REM) model in Muslim-majority markets by developing a Three-Layer Model of Muslim consumer decision-making, Read More »
Moral Outrage At Unethical Corporate Behavior
Researchers have recently begun to investigate the emotional reactions that lead to consumer boycotts and have suggested moral outrage as a key emotion. This paper extends our understanding of Read More »
The Effect Of Economic Crisis On Consumer Preferences Of Foreign And Domestic Goods: A
This research examines the shifts in consumers’ propensity to purchase domestic versus foreign goods before and during an economic crisis. Five potential consumer ethnocentricity models are Read More »
Author: James Reardon, Donata Vianelli, Irena Vida, Viltė Auruškevičienė
Contributor: eb™ Research Team
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings From A Mixed Methods
The internet has given rise to anti-brand communities which are forming around common aversions toward brands. We illuminate this phenomenon in the context of social networking sites and consider Read More »
Author: Bastian Popp, Claas Christian Germelmann, Herbert Woratschek
Contributor: eb™ Research Team
Why Do Consumers Get Revenge Online: A Cross National Examination
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist Read More »
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