Consumer Activism

Mitigating Effect Of Providing Specific Information On Consumers’ Negative Reactions To

Cause-related marketing (CRM) has received attention from companies around the world in recent years. Companies in Japan use CRM, but they are struggling with it because Japanese consumers have Read More »

Date: 08/10/2023
Author: Takao Iijima, Masaya Ota, Yusuke Sakata
Contributor: eb™ Research Team

Consumer Activism

When Are Consumers Motivated To Connect With Ethical Brands? The Roles Of Guilt And Moral Identity

This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, Read More »

Date: 05/04/2017
Author: Kevin P. Newman
Contributor: Rebecca K. Trump eb™ Research Team

Consumer Activism

Ethical Consumerism As A Key Consideration For Future Brand Strategy Development In South Africa

In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable Read More »

Date: 2000
Author: Deon H. Tustin, D. de Jongh
Contributor: eb™ Research Team

Consumer Activism

Connected Consumers' Responses To Negative Brand Actions: The Roles Of Transgression Self-relevance

Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the Read More »

Date: 12/14/2013
Author: Rebecca Trump
Contributor: eb™ Research Team

Consumer Activism

Can Ethical Business Strategy Influence Consumers Buying Behavior And Loyalty: Marks And Spencer

The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »

Date: 05/19/2016
Author: Kamrul Islam
Contributor: eb™ Research Team