Consumer Activism

Article

Is It Enough To Have An 'Ethical Product' Label?: The Effects Of Brand Reputation And Perceived

Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not Read More »

Date: 03/28/2020
Author: Cheonglim Lee, Moon-Kyung Cha
Contributor: eb™ Research Team
Article

Restrained By Resources: The Joint Effect Of Scarcity Cues And Childhood Socioeconomic Status (SES)

Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou Read More »

Date: 2018
Author: Lili Wang, Yanfen You, Chun-Ming Yang
Contributor: eb™ Research Team
Article

The Asymmetry Between Time And Money Compensation Effect When Feeling Scarcity: Time Helps The

We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the Read More »

Date: 2018
Author: Jane So , Nidhi Agrawal
Contributor: eb™ Research Team
Article

The Effect Of Future Focus On Self-Control Is Moderated By Self-Efficacy

For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate Read More »

Date: 2018
Author: Rafay A. Siddiqui, Jane Park, Frank May
Contributor: eb™ Research Team
Article

Brand Movement

For three decades, consumer research has paid a great deal of attention to the role of brands in fostering social formations such as subcultures, communities, and publics. Some of these formations Read More »

Date: 2018
Author: Gregorio Fuschillo, Jon Bertilsson, Andrea Lucarelli
Contributor: eb™ Research Team
CATEGORY