Consumer Activism
Factors Affecting The Switching Behaviour For Mobile Service Users In Egypt: A Proposed Conceptual
The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are Read More »
Author: Esraa Karam Moharram, Wael Kortam, Mohamed Sobhy Temerak
Contributor: eb™ Research Team
Framing The Game: How Positioning Brands In Competition Can Be Strategically Used To Increase Brand
A prominent narrative in contemporary consumer culture is one in which “category killer” brands like Amazon, Starbucks, Home Depot, and Wal-Mart are forcing mom and pop independent bookstores, Read More »
Countervailing Influences Of Consumer Animosity And Nostalgia On Purchasing Decisions
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as Read More »
Author: Justina Gineikienė, Adamantios Diamantopoulos, Sigitas Urbonavičius
Contributor: eb™ Research Team
Power And Resistance To Social Influence: The Moderating Role Of Attitude Certainty
A consistent finding in consumer research is that attitudes toward products, services, and consumption in general can be influenced by other people’s opinions (e.g., Bearden and Etzel 1982). Read More »
An Analysis Of Anger Responses Within The Context Of Virtualized Consumption Of Hatsune Miku
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the Read More »
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