Consumer Activism
Faking It With Luxury Counterfeit Products: How Social Feedback Can Make Us More Or Less Dishonest
Purchase of counterfeit luxury goods is a worldwide phenomenon. Past research in marketing has mostly focused on why consumers purchase counterfeit luxury goods (e.g., Han, Nunes, and Dreze Read More »
The Content And Impact Of Mobile Versus Desktop Reviews
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent Read More »
You Gotta Try It! The Negative Side Of Positive Word Of Mouth
Word of mouth (WOM) is a fundamental process in the marketplace (Katz and Lazarsfeld 1955). Positive WOM can increase consumer attitudes (Bone 1995), switching behavior (Wangenheim and Bayon 2004), Read More »
Analysis Of Consumer Behavior In Making Robusta Coffee Consumption Decisions (Case Study At Café
This research aims to determine consumer behavior in making decisions to consume Robusta Coffee. The research location and respondents were determined purposively. There were 45 respondents chosen Read More »
THE MEDIATING ROLE OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN THE RELATIONSHIP BETWEEN MATERIAL
This paper aims to analyze the mediating role of corporates’ social and environmental responsibility in the relationship between material values, consumer cynicism, and product/ service quality. In Read More »
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