CSR Practice

Article

Competing Assessments Of Market-driven, Sustainability-centered, And Stakeholder-focused Approaches

For over two decades, marketing strategy has centered on the importance of being primarily market-driven to achieve superior customer-brand relationships and firm performance. However, changes in the Read More »

Date: 02/2019
Author: Jeannette A. Mena, G. Tomas M. Hult, O.C. Ferrell, Yufei Zhang
Contributor: eb™ Research Team
Article

Does Brand Experience Translate Into Brand Commitment?: A Mediated Moderation Model Of Brand

In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical Read More »

Date: 05/18/2018
Author: Gopal Das, James Agarwal, Naresh K. Malhotra, Geetika Varshneya
Contributor: eb™ Research Team
Article

Understanding The Motives For The Adoption Of Sustainable Practices: The Role Of Expected Rewards,

The purpose of this study is to examine firms’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards. In addition, we Read More »

Date: 06/03/2014
Author: Dianne Hofenk, Andrés Trujillo-Barrera, Joost Pennings
Contributor: eb™ Research Team
Article

Making Sense Of Multiplicity: Examining Young Consumers’ Emic Constructions Of The Self

While there has been enduring interest in the topic of multiple selves in consumer research, the literature has paid little attention to multiple selves in a youth context. This study seeks to Read More »

Date: 06/03/2014
Author: Hayley Cocker, Maria Piacentini, Emma Banister
Contributor: eb™ Research Team
Article

Organizational Factors As Antecedents To Innovation Capability In The Hotel Industry

This paper analyses the interactions existing among innovativeness, market orientation and internal marketing in hotels, and the effect that these factors exert on innovation capability. The proposed Read More »

Date: 06/03/2014
Author: Maria Leticia Santos Vijande, Primitiva Pascual Fernández, José Ángel López Sánchez
Contributor: eb™ Research Team
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