CSR Practice
Leveraging Consumer Behavior Insights For Strategic Advantage In The Airline Industry: A
In the rapidly evolving airline industry, characterized by intense competition and shifting consumer expectations, understanding and predicting consumer behavior has emerged as a strategic Read More »
This Is Important (But Don’t Tell Me That): The Backfire Effect Of Emphasizing Goal Importance
Conventional wisdom and prior research suggest that when goals are more important, people will strive harder to reach them and increase self-control efforts (Trope and Fishbach 2000). However, might Read More »
Using Multiple (Imperfect) Methods To Test Alternative Views: The Case For Stable Preferences For
New concepts that go against conventional assumptions are typically hard to “prove” using a single method. In such cases, it is more effective to rely on evidence that employs a number of Read More »
What Was I Thinking? Effect Of Construal On Memory Based Choice
Construal Level Theory (CLT) argues that one’s construal level, or the degree to which one represents information concretely vs. abstractly, has a broad influence on attitudes, choice, and related Read More »
The Manager And Love: Evoking A Loving Inquiry In A Group Setting
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and Read More »
Author: Angela P. Chen, Giorgia Nigri, Thomas E. Culham, Barbara Nussbaum, Richard Peregoy, Margot Plunkett
Contributor: eb™ Research Team
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