CSR Practice

Article

Brand Ethicality Perception And Brand Equity: A Comparative Analysis Of The Global 100 Ranking And

The objective of this study is to analyze whether the brands perceived as ethical are, at the same time, those that have better economic results and a major brand equity. Ethical brands are perceived Read More »

Date: 09/27/2023
Author: Montserrat Barba Rey, Alicia Blanco-González, Giorgia Miotto
Contributor: eb™ Research Team
Article

THE ROLE OF ETHICAL BUSINESS BEHAVIOUR AWARENESS IN CONSUMER SPORTS SUPPLEMENT PURCHASE INTENTIONS

The gap between ethical purchase intentions and ethical purchase behaviour is well-documented. Although this gap can be bridged by increasing the level of awareness among consumers with regards to Read More »

Date: 05/02/2011
Author: Louise Theresia Göttsche
Contributor: eb™ Research Team
Article

Does It Pay To Be Virtuous? Examining Whether And Why Firms Benefit From Their CSR Initiatives

Formally defined as discretionary business practices and contributions of corporate resources intended to improve societal well-being (Korschun, Bhattacharya, and Swain 2014); corporate social Read More »

Date: 2018
Author: Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah
Contributor: eb™ Research Team
Article

Socially Responsible Joint Venture, Brand Misconduct And Recovery Communication: Implications For

There is little doubt that in the past several decades, an increasing number of organisations are seeking out strategic alliances, joint ventures, and an increasing number of corporate social Read More »

Date: 04/12/2017
Author: Audra Diers-Lawson, H Bruce
Contributor: eb™ Research Team
Article

Assessing The Effects Of Socially Responsible Strategic Partnerships On Building Brand Equity Of

Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, Read More »

Date: 12/31/2018
Author: Valeriia Shcherbak
Contributor: Lyudmila Ganushchak–Efimenko, Olena Nifatova eb™ Research Team
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