CSR Practice

Article

CSR, Trust, Brand Loyalty And Brand Equity: Empirical Evidences From Sportswear Industry In The NCR

This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was Read More »

Date: 06/28/2019
Author: Rajesh Sharma, Vranda Jain
Contributor: eb™ Research Team
Article

La RSE : Mentir Donne De Si Bons Résultats

Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all Read More »

Date: 2014
Author: Dagenais Bernard
Contributor: eb™ Research Team
Article

Evaluation The Effects Of Brand Passion On Commitment To Brand Through The Adjusting Role Of Ethics

Regarding the existence of different brands in the various fields of consumer products, customers commitment to the brand is an important factor in the success of the product of the brand. The Read More »

Date: 01/21/2020
Author: Mohammad Bagher Arayesh, Ali Touhidi Moghaddam, Shahram Sultani
Contributor: eb™ Research Team
Article

The Ethical Compass: A Case Study On The Positive Effects Of Ethical Organizational Identity Within

This thesis contributes to identity research by expanding the concept of ethical organizational identity. Ethical organizational identity is said to be present when ethical values and beliefs make up Read More »

Date: 06/30/2016
Author: Linda van der Meulen
Contributor: eb™ Research Team
Article

The Impact Of Innovation Capability And Customer Experience On Reputation And Loyalty

This research employs complexity theory to understand the effect of innovation capability and customer experience on reputation and loyalty. In addition, it aims to investigate the contribution of Read More »

Date: 06/09/2021
Author: Pantea Foroudi, Zhongqi Jin, Suraksha Gupta, T.C Melewar, Mohammad Mahdi Foroudi
Contributor: eb™ Research Team
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