Planning and Strategy Management

Article

Translating Gurukul Wisdom Into Modern Management: An Indian Knowledge System Perspective On

The present study investigates the integration of contemporary leadership ideas with the knowledge of the ancient Indian Gurukul. It demonstrates how the ageless ideas of self-mastery, mentoring, Read More »

Date: 06/2026
Author: Gaurav K Mangar
Contributor: eb™ Research Team
Article

Transforming Halavat Food Industry Through Resilient, Digitally-Enabled Leadership: An

In volatile markets, organizations rarely fail because they lack plans; they fail because their people cannot adapt fast enough when plans stop matching reality. This paper examines how Read More »

Date: 10/08/2025
Author: Mahboubeh Zaeromali
Contributor: eb™ Research Team
Article

Is Entrepreneurial Marketing A New Paradigm? Understanding Better The Entrepreneurial Versus

This paper intends to contribute to the development of the entrepreneurial marketing theory. It proposes shifting the focus from the marketing activities themselves to what shapes them, that is, the Read More »

Date: 06/03/2014
Author: Elisabete Sampaio de Sá, Minoo Farhangmehr, José Carlos Pinho
Contributor: eb™ Research Team
Article

Stakeholder Marketing: Theoretical Foundations And Consequences For Marketing Capabilities

Building on multiplicity theory, this conceptual paper presents a revised theoretical perspective on the marketing discipline, contrasts it with the prevailing perspective on marketing, and shows why Read More »

Date: 06/03/2014
Author: Bas Hillebrand, Paul Driessen, Oliver Koll
Contributor: eb™ Research Team
Article

Which One Was First? The Impact Of The Purchase Order On The Sunk-Cost Effect

The impact of sunk costs on decision making is well researched in a variety of disciplines. Yet, we argue that previous studies may have overestimated the effect strengths by not accounting for the Read More »

Date: 06/03/2014
Author: Lennart Straus, Thomas Robbert, Stephan Roth
Contributor: eb™ Research Team
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