Planning and Strategy Management

Article

An Analytical Framework For Retailer Price And Advertising Decisions For Products With

The demand for weather-sensitive products, such as beverages, ice creams, or chocolate varies with changes in temperature. Yet, retailers lack a framework to adapt the marketing mix elements, such as Read More »

Date: 02/04/2021
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
Article

CHANGING CHANGE IN GLOBAL ORGANIZATIONS: A POSITIVIST APPROACH TO IMPROVED BUSINESS OUTCOMES

This article responds to calls for pragmatic context-driven scholarship and administration in regard to the strategic use of successful change management models in the corporate business environment. Read More »

Date: 07/11/2023
Author: Sheri L. Mackey
Contributor: eb™ Research Team
Article

Application Of Total Management Of Quality In The Macedonian Hotel Industry

In this paper, we have presented the results from the research in relation to the approach toward the total management of quality in the Macedonian hotel industry. It was analyzed through the four Read More »

Date: Oct 2019
Author: Elizabeta  MITREVA
Contributor: Julijana  SAZDOVA, Hristijan GJORSHEVSKI eb™ Research Team
Article

Two-by-Two: Categorical Thinking About Continuous Bivariate Data

Most variables that companies care about are continuous in nature, but they are often analyzed categorically. For instance, consider Rogers’ (1962) innovation adoption curve, one of the most Read More »

Date: 2018
Author: Bart de Langhe, Philip M. Fernbach, Julie Schiro
Contributor: eb™ Research Team
Article

Uncertain Reward Campaigns Impact Consumers’ Size Choices

Many companies annually launch uncertain reward campaigns, where consumers are given a chance to win a prize with each purchase. Uncertain reward campaigns offer consumers a probability (e.g., one in Read More »

Date: 2018
Author: Nükhet Taylor, Theodore J. Noseworthy, Ethan Pancer
Contributor: eb™ Research Team
CATEGORY