Planning and Strategy Management

Article

Methods For The Construction Of A Management Discipline: An Applied Approach In Brazil

Knowledge of the history of a management discipline is of great importance for the understanding of its evolution and its current state. The importance of structuring historical methods related to Read More »

Date: 06/03/2014
Author: Roberto Falcao, Ana Ikeda, Guilherme Shiraishi
Contributor: eb™ Research Team
Article

Service Transition: A Viable Option For Manufacturing Companies With Declining Financial

Manufacturers place increasing emphasis on services. while many firms have started their service maneuver in reaction to declining financial performance, theory argues that strategic change processes Read More »

Date: 06/03/2014
Author: Andreas Eggert, Christoph Thiesbrummel, Eva Muenkhoff
Contributor: eb™ Research Team
Article

Who Gets Hurt In A Local Economic Crisis: Strategic Renewal And Internationalization Effects

Local economic crises are part of the growth trajectory of emerging markets yet the literature fails to offer insights on why some firms in emerging markets are more affected than others by a local Read More »

Date: 06/03/2014
Author: Peren Ozturan, Aysegul Ozsomer, Stefan Wuyts
Contributor: eb™ Research Team
Article

The Effect Of Firm Size, Sector And Age In The Relation Between Proactive Marketing And Firm

Economic crises represent a threat to the survival of firms. However, a strategic marketing response can contribute to transform said threat into an opportunity. This study analyzes if the relation Read More »

Date: 06/03/2014
Author: Diana Mesa Correa, Carme Martínez Costa, Marta Mas Machuca, Felipe Uribe
Contributor: eb™ Research Team
Article

The Role Of Market Orientation And Organizational Learning In Managing Economic Crisis: The Case Of

The literature reflects remarkably little effort to develop a framework for understanding how market orientation and organizational learning can help managers manage through economic crises. Using Read More »

Date: 06/03/2014
Author: Aysegul Ozsomer, Markos Marios Tsogas, Paulina Papastathopoulou
Contributor: eb™ Research Team
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